Chatbot, which is powered by technologies such as Natural Language Processing (NLP) and Artificial Intelligence (AI), can assist customers at all stages in the marketing funnel. It improves content distribution to locating the right products and services.
Besides, Chatbot can be integrated into a wide variety of customers-to-business interactions. It enhances customers in various ways:
Greeting on meeting
Upon customers visit on your site, chatbot prompts with a series of functions and enhances customer experience. Chatbot can greet consumers that previously visited the site and provide them with the latest products that might fit their interests. As a result, customers will enjoy visiting your site, which will boost your sales and revenue.
Next, you can localize the user experience based on consumer-given location. A study shows that consumers aren’t eager to spend money on things that they don’t understand fully. Chatbot that can converse in the consumer’s language can solve this issue efficiently.
Give your customers a nudge to buy
Often times, customers from e-commerce platforms abandon their carts. Hence, every site should aim to reduce the rate of customers that put purchases on hold.
Many businesses utilize email to notify their customers about forgotten sales. However, research indicates that chatbot has a higher CTR (click-through rates) than email marketing.
Chatbot is comparatively more friendly, addressing customers’ queries on-site, and conversational.
With that, it can be further enhanced by pushing customers forward by giving discounts and promo codes. Chatbot can do that when users are browsing on your website, which brings more value compared to email marketing.
Promote consumer to share data
Chatbot is a great way to motivate customers to share their preferences and contact details in order to improve the shopping experience.
Some users might not be comfortable sharing their contact numbers but are more inclined to share their social media accounts, which makes it a great way to keep your clients updated on your offers and sales.
Help your customers with the information they value
Chatbot can provide customer-centric content. Especially if you are operating an e-commerce platform within a specific niche industry. Your customers would be interested to be informed about new products and information. For example, your customers are interested in gadgets. Regularly providing reviews on the latest products will improve engagement with them and hence build trust in your brand.
Provide 24/7 product information
Chatbot works wonders when handling customer Q&A and inquiries. Anytime your customers have questions about the products or services, they can get help from chatbot. It’s comparatively more effective than on-page FAQ sheets because chatbot is programmed to learn and understand human language.
